YOU VS. BRAIN
→CAFÉ PILÃO

Café Pilão is Brazil’s strongest coffee and it was our brief to create a campaign promoting their strongest brand yet, Pilão Extra-Strong. The main goal being to take a different approach away from the typical and repetitive “Stay awake” comms that dominate the coffee market. And that’s exactly what we did, focusing on classic, everyday distractions, only coffee has the power to keep our brains focused on the important tasks at hand, at any point in the day.

Moving away from the traditional, we took a creative look at procrastination and how coffee can be a game changer in defeating distraction. Problems we all encounter everyday, and the perfect context for our coffee to make a difference!