PROJECT OUTRIDERS
→SHELL
Most lubricant brands talk about product performance. We wanted to talk about people instead.
Project Outriders supported inspiring bikers across Southeast Asia who ride with a greater purpose, while bringing Shell Advance’s “Outride Anything” positioning to life in a more meaningful way.
For Mansetus, who provides free bike services to doctors & midwifes so they are able to reach and help remote villages in Indonesia, we provide free bikes, garage overhaul and free maintenance support. But more importantly we promoted his cause and partnered him with Indonesia’s biggest movie star, gathering more volunteers and recognition across the country.
For SOS Saigon, a group of volunteer bikers who patrol the streets of Ho Chi Minh city every night, helping victims in road accidents, we elevate them to the public eyes and garner them support from the local police, along with mechanical training, toolkits and product support.
AGENCY: IRIS SINGAPORE
MY ROLE: CREATIVE GROUP HEAD / ART DIRECTOR
THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → →
ALL RIGHTS RESERVED © 2026
THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → →
ALL RIGHTS RESERVED © 2026