Creative / Art Director with 15+ years of experience building culturally sharp, visually driven ideas for global and regional brands.

Originally from Brazil, with over 8 years based in Asia, I bring a global point of view shaped by deep APAC experience. Across independent and network agencies, I’ve worked on brand platforms, film, social, experiential, innovation and integrated campaigns for brands including Heineken, Tiger Beer, Guinness, Marriott, Kraft Heinz, KFC, Burger King, Starbucks, SK-II and Shell.

My work sits between concept, craft and storytelling. I believe strong ideas need a strategic spine, a distinct visual world and the ability to move across markets, formats and culture. What motivates me most is creating work that brings emotion and human touch into brand experiences, ideas that feel sharp, but also felt.

As a Creative Director, I’ve led teams and clients while staying close to the work as an art-led creative partner.

I recently completed the MBA, Exponential Design Leader (DLX) ’26 at Future London Academy, a programme that expanded how I think about creative leadership, business, technology and the role of human imagination in a world increasingly shaped by AI.

→EXPERIENCE

:Teeth Singapore - Creative Director (2024 - 2026)

LePub Apac - Associate Creative Director (2022 - 2024)

Publicis Singapore - Associate Creative Director (2021 - 2022)

Iris Worldwide - Creative Group Head (2018 - 2020)

J. Walter Thompson - Senior Art Director (2017 - 2018)

McCann - Creative Art Director (2016)

DAVID - Creative Art Director (2014 - 2016)

Ogilvy - Creative Art Director (2012 - 2014)

Moma Propaganda - Junior Art Director (2010 - 2012)


→I’VE WORKED WITH

→EDUCATION

FUTURE LONDON ACADEMY - Executive MBA for Creative Leaders - 2025-2026

MIAMI AD SCHOOL - Creative Director Programme - 2025

MIAMI AD SCHOOL - Advertising - 2010-2011

UNIVERCIDADE - Graphic Design - 2005-2009


→RESUME


→AWARDS AND RECOGNITION

SPIKES ASIA - Bronze | Social & Influencer - Real Time Response
22:31

SPIKES ASIA - Bronze | Strategy & Effectiveness - Use of Social & Digital Platforms
22:31

SPIKES ASIA - Shortlist | Strategy & Effectiveness - Breakthrough on a Budget
22:31

SPIKES ASIA - Shortlist | Strategy & Effectiveness - Market Disruption
22:31

SPIKES ASIA - Shortlist | Brand Experience & Activation - Social Behaviour
22:31

SPIKES ASIA - Shortlist | Brand Experience & Activation - Market Disruption
22:31

SPIKES ASIA - Shortlist
GET THE FEELS

THE ONE SHOW - Shortlist | Direct Marketing - Social Media Post
22:31

THE ONE SHOW - Shortlist | Social Media - Single Post
22:31

THE ONE SHOW - Shortlist | Social Media - Active Engagement / Call to Action
22:31

THE ONE SHOW ASIA - Shortlist | Response - Real Time Activity
22:31

THE ONE SHOW ASIA - Shortlist | Small Budget
22:31

CLIO - Shortlist | Social Media - Real Time Response
22:31

WEBBY - Honoree | Social Media - Food & Drink
22:31

WEBBY - Honoree | Advertising, Media & PR - Real Time Response
22:31

ADFEST - Gold | Direct Lotus - Real Time Response
22:31

ADFEST - Bronze | Direct Lotus - Use of Social Media Platforms
22:31

GONG AWARDS - Gold | Mobile & Digital - Creative Effectiveness
22:31

GONG AWARDS - Silver | Best Use of Social
22:31

GONG AWARDS - Bronze | Brand Experience - Creative Effectiveness
22:31

GONG AWARDS - Bronze | Media - Best Use of Social
22:31

GONG AWARDS - Bronze | Direct - Best Use of Direct
22:31

GONG AWARDS - Silver | PR GONGS - Innovation in PR
SMOOTHERISER

GONG AWARDS - Bronze | PR GONGS - Best Launch/Re-launch
SMOOTHERISER

GONG AWARDS - Silver | DESIGN & BRANDING GONGS - Packaging Design
SMOOTHERISER

GONG AWARDS - Bronze | DESIGN & BRANDING GONGS - Product Design
SMOOTHERISER

GONG AWARDS - Shortlist | DESIGN & BRANDING GONG - Best use of Cultural Insight in Design
SMOOTHERISER

GONG AWARDS - Bronze | BRAND EXPERIENCE & ACTIVATION GONGS - Best Launch/Re-launch
SMOOTHERISER

GONG AWARDS - Shortlist | BRAND EXPERIENCE & ACTIVATION GONGS - Creative Effectiveness
SMOOTHERISER

GONG AWARDS - Shortlist | FILM - Online
OUR ROAR, OUR WAY

GONG AWARDS - Bronze | Film and Branded Content - Editing
GOLDEN SON

GONG AWARDS - Bronze | Film and Branded Content -Cinematography
GOLDEN SON

GONG AWARDS - Bronze | Film and Branded Content - Art Direction
GOLDEN SON

GONG AWARDS - Finalist | Film Online
GOLDEN SON

GONG AWARDS - Finalist | Film & Branded Content - Direction
GOLDEN SON

GONG AWARDS - Finalist | Film & Branded Content - Script
GOLDEN SON

GONG AWARDS - Silver | Gong for Good - Brand Experience & Activation
PROJECT OUTRIDERS

GERETY AWARDS - Bronze | Design
SMOOTHERISER

GERETY AWARDS - Shortlist | Creative Strategy
SMOOTHERISER

SHOTS AWARDS ASIA - Shortlist | Ad of the year - Editing
GOLDEN SON

FIAP - Silver | Film Craft - Editing
GOLDEN SON

BRAZILIAN CREATIVE CLUB - In Book | Film Craft - Editing
GOLDEN SON

MARKies - Silver | Most Creative - Launch/Re-Launch
OUR ROAR, OUR WAY

MARKies - Gold | Most Effective Use - Influencer/KOLs
BAGGAGE-FREE STAYCATION

Lürzer's Archive - Christmas Issue - Vol 6/18
YOU VS BRAIN

BRAZILIAN CREATIVE CLUB - Bronze | Branded Content
THE BIG KING

BRAZILIAN CREATIVE CLUB - Shortlist | Direct
THE BIG KING

Wave Festival - Bronze | Branded Content
THE BIG KING

BEST ADS ON TV | BEST AMBIENT
12 MILES

BEST ADS ON TV | BEST OUTDOOR
THE BIG KING