THE BIG KING
→BURGER KING
When Burger King launched its own version of the Big Mac, we needed to prove flame-grilled tasted better.
So we invited real Big Mac superfans with burger tattoos to try the Big King. And if they preferred it, we updated their tattoos to celebrate their new favourite burger.
AGENCY: DAVID SÃO PAULO
MY ROLE: CREATIVE ART DIRECTOR
THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → →
ALL RIGHTS RESERVED © 2026
THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → →
ALL RIGHTS RESERVED © 2026