THE BIG KING    

→BURGER KING

When Burger King launched their very own version of the Big Mac, we had to prove that our flame-grilled version was better than their most famous of hamburgers. The solution? We found fans truly obsessed with Big Mac, so crazy that they even had them tattooed on their bodies.

We invited these burger enthusiasts to come to Brazil and taste the Big King for themselves, and if they preferred it, got their tattoos updated by one of the most famous tattoo artist to celebrate the Big King in all its glory - truly a flame -grilled retouch!