THE SMOOTHERISER
→HEINEKEN SILVER
How do you prove to Gen Z that Heineken Silver is a smooth beer?
You let them feel it, instead of simply tasting it.
We framed it as so smooth, it could pass for skincare. And to get people talking, we launched The Smootheriser on April Fool's Day, making them question if it was a prank or actually real.
How do you prove to Gen Z that Heineken Silver is a smooth beer?
You let them feel it, instead of simply tasting it.
We framed it as so smooth, it could pass for skincare. And to get people talking, we launched The Smootheriser on April Fool's Day, making them question if it was a prank or actually real.
