CREATIVE DIRECTOR

CREATIVE DIRECTOR

FEEL THE TWIST

→TIGER BEER


For the launch of Tiger's biggest innovative product, the new Soju-infused lager, we tapped into K-culture in a significant way. We introduced G-Dragon as Tiger Beer's new global ambassador. With the help of the celebrity and appealing visuals, we aim to bring the audience to discover a bold new twist where Asian cultures collide.












AGENCY: LePub APAC
MY ROLE: ACD / ART DIRECTOR


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