CREATIVE DIRECTOR

CREATIVE DIRECTOR


A BOLDER TOMORROW

→TIGER BEER


People spend the year restlessly chasing a better future. But during the festive season, afraid of the judgement of their wider family, they end up building more generic versions of themselves instead of being proud of and sharing their accomplishments and future dreams.

So in a world that never stops racing towards tomorrow, Tiger Beer is calling on everyone to stop and celebrate their wins this Lunar New Year, no matter how big or small.





AGENCY: LePub APAC
MY ROLE: ACD / ART DIRECTOR


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