YEAR OF YOUR TIGER
→TIGER BEER
An opportunity like this rolls around only once every 12 years. According to the Chinese Zodiac, 2022 is the year of the tiger. For the first time in more than a decade, this gave Tiger beer a chance to own a year.
So we gave everyone a calling. A reason to chase their dreams. A way to claim the year as their own with Singapore's favourite beer. And we brought in Son Heung-Min, a footballer born in Asia but raised by the world. Just like Tiger beer. We kickstarted this global year-long campaign with an epic film calling everyone to uncage the Tiger and own their year. Because if not now, when?
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An opportunity like this rolls around only once every 12 years. According to the Chinese Zodiac, 2022 is the year of the tiger. For the first time in more than a decade, this gave Tiger beer a chance to own a year.
So we gave everyone a calling. A reason to chase their dreams. A way to claim the year as their own with Singapore's favourite beer. And we brought in Son Heung-Min, a footballer born in Asia but raised by the world. Just like Tiger beer. We kickstarted this global year-long campaign with an epic film calling everyone to uncage the Tiger and own their year. Because if not now, when?
