THE LOAD OF LIFE
→HEINEKEN EXPERIENCE SILVER
Society pressures us to be the most liked, successful, and attractive. It's a daily burden.
To show that life can be smoother, we teamed up with Thai superstars Pyra & The Toys to create the song "Let It Flow," encouraging everyone to relax and enjoy life.
We produced a music video, exclusive merchandise, and launched the song on Spotify, YouTube, and other digital platforms, promoting Heineken Experience Silver with events across Thailand despite the country's alcohol advertising ban.
This campaign led to the launch of the Heineken Experience Music Platform in Thailand with the same brand ambassadors.
Society pressures us to be the most liked, successful, and attractive. It's a daily burden.
To show that life can be smoother, we teamed up with Thai superstars Pyra & The Toys to create the song "Let It Flow," encouraging everyone to relax and enjoy life.
We produced a music video, exclusive merchandise, and launched the song on Spotify, YouTube, and other digital platforms, promoting Heineken Experience Silver with events across Thailand despite the country's alcohol advertising ban.
This campaign led to the launch of the Heineken Experience Music Platform in Thailand with the same brand ambassadors.
