PITERA MIRACLES
→SK-II
PITERA, the iconic ingredient behind SK-II Facial Treatment Essence, was discovered in a sake brewery in Japan in the 1970s.
Using the bottle silhouette as a portal into its magical universe, we created a series of films exploring the “PITERA Miracles” and addressing key consumer questions across Asia.
PITERA, the iconic ingredient behind SK-II Facial Treatment Essence, was discovered in a sake brewery in Japan in the 1970s.
Using the bottle silhouette as a portal into its magical universe, we created a series of films exploring the “PITERA Miracles” and addressing key consumer questions across Asia.
AGENCY: PUBLICIS SINGAPORE
MY ROLE: ACD / ART DIRECTOR
NEXT→
THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → →
ALL RIGHTS RESERVED © 2026
THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → →
ALL RIGHTS RESERVED © 2026