FEEL LIKE A VIP
→KFC THAILAND
KFC Thailand launched the Donjai Set — an abundance of fried chicken with free Pepsi refills for only 69 THB.
Instead of focusing on price, the campaign focused on the feeling: what it’s like when a small amount of money suddenly makes you feel like a VIP.
KFC Thailand launched the Donjai Set — an abundance of fried chicken with free Pepsi refills for only 69 THB.
Instead of focusing on price, the campaign focused on the feeling: what it’s like when a small amount of money suddenly makes you feel like a VIP.
AGENCY: PUBLICIS SINGAPORE & THAILAND
MY ROLE: ACD / ART DIRECTOR
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ALL RIGHTS RESERVED © 2026
THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → → THANKS FOR VISITING MY SELECTED WORK ︎ → → → →
ALL RIGHTS RESERVED © 2026