CREATIVE DIRECTOR

CREATIVE DIRECTOR


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→KFC THAILAND


KFC Thailand launched the Donjai set, which comes with an abundance of fried chicken and free Pepsi refill for only 69THB (2.00 USD). It’s a lot of food for such a small price.

But how to elevate the product instead of just saying it’s cheap?

The campaign shows how it feels when you can buy so much for so little.




AGENCY: PUBLICIS SINGAPORE & THAILAND
MY ROLE: ACD / ART DIRECTOR


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