DIEGO BBZ@

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<channel>
	<title>DIEGO BBZ@ - CREATIVE / ART</title>
	<link>https://iamdiegobarboza.com</link>
	<description>DIEGO BBZ@ - CREATIVE / ART</description>
	<pubDate>Wed, 15 Apr 2026 07:55:30 +0000</pubDate>
	<generator>https://iamdiegobarboza.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Nav</title>
				
		<link>https://iamdiegobarboza.com/Nav</link>

		<pubDate>Sat, 27 Mar 2021 16:10:33 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

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		<description>
︎→HNK - SMOOTHERISER 
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c25756209af3d3c8a749e0a31924a88f3852c3095a49f1667bb9cc028b284e4/gif.gif" data-mid="233701909" border="0"  src="https://freight.cargo.site/w/1000/i/0c25756209af3d3c8a749e0a31924a88f3852c3095a49f1667bb9cc028b284e4/gif.gif" /&#62;

︎→BURGER KING - THE BIG KING
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d1de0c73e356d3e8ad90e9e92182672f1262c90bd31480486c340fe2cf124ae/the_big_king_hp.gif" data-mid="106333588" border="0"  src="https://freight.cargo.site/w/1000/i/4d1de0c73e356d3e8ad90e9e92182672f1262c90bd31480486c340fe2cf124ae/the_big_king_hp.gif" /&#62;

︎→KFC - THE HEIST

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b485e738169f1b623687ad90cbd0ee8ddd4b704c42d6bde2b53982ee438bf9d/thumb_heist.gif" data-mid="155597913" border="0"  src="https://freight.cargo.site/w/1000/i/7b485e738169f1b623687ad90cbd0ee8ddd4b704c42d6bde2b53982ee438bf9d/thumb_heist.gif" /&#62;

︎→TIGER - BOLDNESS FINDS A WAY

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e011d045ca0a51e4fd4c4bc0590a788f0a6006724115ba857bf5364ee11efc5a/tiger.gif" data-mid="155662982" border="0"  src="https://freight.cargo.site/w/1000/i/e011d045ca0a51e4fd4c4bc0590a788f0a6006724115ba857bf5364ee11efc5a/tiger.gif" /&#62;

︎→MARRIOTT - ROBEFLUENCERS

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5af26d009b9fdd81031c08352179217be84833b9048dd06be2697934997cec3/gif.gif" data-mid="249797891" border="0"  src="https://freight.cargo.site/w/1000/i/f5af26d009b9fdd81031c08352179217be84833b9048dd06be2697934997cec3/gif.gif" /&#62;

︎→TIGER - OUR ROAR, OUR WAY

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bf9986f14323d07a8837200c5ec564487a119470041b3375cde178ed4ebcab4/gif.gif" data-mid="228950525" border="0"  src="https://freight.cargo.site/w/1000/i/2bf9986f14323d07a8837200c5ec564487a119470041b3375cde178ed4ebcab4/gif.gif" /&#62;

︎→SKII - PITERA MIRACLES

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7e99ccabefb9f877ff4cbc995307486f61524320361cc489f436693c0a953eb/sk-ii-copy-3.gif" data-mid="147190829" border="0"  src="https://freight.cargo.site/w/1000/i/c7e99ccabefb9f877ff4cbc995307486f61524320361cc489f436693c0a953eb/sk-ii-copy-3.gif" /&#62;

︎→GUINNESS - MADE OF MORE
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd604823017932f8be1f0c88ac8de9eab4683a6b686f2818b6d07fa14e0cbed2/made_of_more_hp_.gif" data-mid="106373053" border="0"  src="https://freight.cargo.site/w/1000/i/cd604823017932f8be1f0c88ac8de9eab4683a6b686f2818b6d07fa14e0cbed2/made_of_more_hp_.gif" /&#62;

︎→TIGER - YEAR OF YOUR TIGER
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0cdff01d3dedf86225b66208b0a53e676260a8bd2387862df04efb348f9ae029/tiger-2.gif" data-mid="131661767" border="0"  src="https://freight.cargo.site/w/1000/i/0cdff01d3dedf86225b66208b0a53e676260a8bd2387862df04efb348f9ae029/tiger-2.gif" /&#62;

︎→NUTRIWELL - THE BREAK UP

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f63d6d46060c95e835b75cdd403de01b07aaf98a4f4a4ac723cd08478d3ead1/gif.gif" data-mid="247221947" border="0"  src="https://freight.cargo.site/w/1000/i/3f63d6d46060c95e835b75cdd403de01b07aaf98a4f4a4ac723cd08478d3ead1/gif.gif" /&#62;

︎→MARRIOTT - ROOM FOR MORE JOY

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbb01e8b66e5faf9ff0c8d299f98b2570119fd8ab75a40ab7346c1fca809d39c/gif.gif" data-mid="242646869" border="0"  src="https://freight.cargo.site/w/1000/i/fbb01e8b66e5faf9ff0c8d299f98b2570119fd8ab75a40ab7346c1fca809d39c/gif.gif" /&#62;

︎→KFC - FEEL LIKE A VIP

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4df6eeb2518bb1ceb0901c9c4c3474d974417bf28f6e0e6af18d139a4c550d73/thumb_gif.gif" data-mid="144633953" border="0"  src="https://freight.cargo.site/w/1000/i/4df6eeb2518bb1ceb0901c9c4c3474d974417bf28f6e0e6af18d139a4c550d73/thumb_gif.gif" /&#62;

︎→TIGER - 22:31

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc943635b271ec3fc591b5bcb9a9622c8356749faea47f7b7c69c46e974caea3/tiger.gif" data-mid="162617344" border="0"  src="https://freight.cargo.site/w/1000/i/bc943635b271ec3fc591b5bcb9a9622c8356749faea47f7b7c69c46e974caea3/tiger.gif" /&#62;

︎→HNK - THE LOAD OF LIFE

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d22e2bbdb65109ba5742f9977b151241ebe10c6afeb14ca3acd96ff2a42eaa2d/dance.gif" data-mid="184004436" border="0"  src="https://freight.cargo.site/w/1000/i/d22e2bbdb65109ba5742f9977b151241ebe10c6afeb14ca3acd96ff2a42eaa2d/dance.gif" /&#62;

︎→TIGER - THE BREWERY

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb973472fd4802c3997078dfaf40c16d79417384757ee17d9f93c4104389a5a8/thebrewery.gif" data-mid="171183201" border="0"  src="https://freight.cargo.site/w/1000/i/bb973472fd4802c3997078dfaf40c16d79417384757ee17d9f93c4104389a5a8/thebrewery.gif" /&#62;


︎→TIGER - FEEL THE TWIST

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6a1d7c502015a9b97aef8b3d2acf7f8f9adf8eb363024f2f04aa55a1d435880/gif.gif" data-mid="204328699" border="0"  src="https://freight.cargo.site/w/1000/i/f6a1d7c502015a9b97aef8b3d2acf7f8f9adf8eb363024f2f04aa55a1d435880/gif.gif" /&#62;

︎→TIGER - A BOLDER TOMORROW

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18698e0d89983d59a11c2ddc1a6e4d12acab2fcdf57f00b6ff832916673cd9a6/Cheers.gif" data-mid="186756920" border="0"  src="https://freight.cargo.site/w/1000/i/18698e0d89983d59a11c2ddc1a6e4d12acab2fcdf57f00b6ff832916673cd9a6/Cheers.gif" /&#62;

︎→KFC - LAUNCH BREAK

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/326d65ab4e783458c93160c5507f3ebeb837ef84012a1d6223ceb578d5d3e1fb/Launchbreak_gif.gif" data-mid="148636363" border="0"  src="https://freight.cargo.site/w/1000/i/326d65ab4e783458c93160c5507f3ebeb837ef84012a1d6223ceb578d5d3e1fb/Launchbreak_gif.gif" /&#62;


︎→SHELL - PROJECT OUTRIDERS
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78a5b16af47e45b79f993049fadf46e6630c7172465eb864d7575e91f3cc0966/projectoutriders_hp.gif" data-mid="106338002" border="0"  src="https://freight.cargo.site/w/1000/i/78a5b16af47e45b79f993049fadf46e6630c7172465eb864d7575e91f3cc0966/projectoutriders_hp.gif" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>SMOOTHERISER</title>
				
		<link>https://iamdiegobarboza.com/SMOOTHERISER</link>

		<pubDate>Mon, 26 May 2025 13:14:26 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/SMOOTHERISER</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/f09fc7adcf122d46882a0b901a0c3285088736fd4ee239f34ede2ed3a90de495/textura.gif" data-mid="233703368" border="0"  src="https://freight.cargo.site/w/1000/i/f09fc7adcf122d46882a0b901a0c3285088736fd4ee239f34ede2ed3a90de495/textura.gif" /&#62;

	
THE SMOOTHERISER
→HEINEKEN SILVER


To prove Heineken Silver was a smooth beer, we let people feel it instead of just taste it.


We launched The Smootheriser on April Fool’s Day — a skincare product that blurred the line between beauty and beer, making people question whether it was a prank or actually real.
	

&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/c387d6c576b7ad53c3ad150af1f451376c323b096d0638a13dfc2754eb036869/SMOOTHERISER_BOARD_MAIN-4-1.jpg" data-mid="233701441" border="0"  src="https://freight.cargo.site/w/1000/i/c387d6c576b7ad53c3ad150af1f451376c323b096d0638a13dfc2754eb036869/SMOOTHERISER_BOARD_MAIN-4-1.jpg" /&#62;


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d9f2a5b1126a1b2eeb55673fb41be8661937aa2d5e7eb6b4693b1acf88a263b2/SMOOTHERISER_BOARD_PR-2.jpg" data-mid="233701445" border="0"  src="https://freight.cargo.site/w/1000/i/d9f2a5b1126a1b2eeb55673fb41be8661937aa2d5e7eb6b4693b1acf88a263b2/SMOOTHERISER_BOARD_PR-2.jpg" /&#62;


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/efe9ecfa21e4c30687fadf92673f25c9f336ab9daa721321dfc5441d4a8d56a8/SMOOTHERISER_BOARD_SUPPORTING-2.jpg" data-mid="233701448" border="0"  src="https://freight.cargo.site/w/1000/i/efe9ecfa21e4c30687fadf92673f25c9f336ab9daa721321dfc5441d4a8d56a8/SMOOTHERISER_BOARD_SUPPORTING-2.jpg" /&#62;


AGENCY: LEPUB APAC
MY ROLE: ACD / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
	</item>
		
		
	<item>
		<title>THE BIG KING</title>
				
		<link>https://iamdiegobarboza.com/THE-BIG-KING</link>

		<pubDate>Sat, 31 Oct 2020 06:32:51 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/THE-BIG-KING</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/57c6363b7033ad10340e7048b2e193a3a76bb6224a7907a907505b297c6fbdaa/the_big_king-2.gif" data-mid="106296616" border="0"  src="https://freight.cargo.site/w/1000/i/57c6363b7033ad10340e7048b2e193a3a76bb6224a7907a907505b297c6fbdaa/the_big_king-2.gif" /&#62;

	
THE BIG KING &#38;nbsp; &#38;nbsp;
→BURGER KING


When Burger King launched its own version of the Big Mac, we needed to prove flame-grilled tasted better.


So we invited real Big Mac superfans with burger tattoos to try the Big King. And if they preferred it, we updated their tattoos to celebrate their new favourite burger.


&#60;img width="3000" height="2905" width_o="3000" height_o="2905" data-src="https://freight.cargo.site/t/original/i/1dee86e6ce266fe60d4537beb2dc2c973a71cab91a82e27ffd8277427eca9c66/posters_novos_2_3000.jpg" data-mid="87201183" border="0"  src="https://freight.cargo.site/w/1000/i/1dee86e6ce266fe60d4537beb2dc2c973a71cab91a82e27ffd8277427eca9c66/posters_novos_2_3000.jpg" /&#62;
&#60;img width="3000" height="2905" width_o="3000" height_o="2905" data-src="https://freight.cargo.site/t/original/i/ccd00282ece9d6080bb074365100e7bb03bd4162e249c50112401ecdbd2a9c77/posters_novos_1_3000.jpg" data-mid="87201182" border="0"  src="https://freight.cargo.site/w/1000/i/ccd00282ece9d6080bb074365100e7bb03bd4162e249c50112401ecdbd2a9c77/posters_novos_1_3000.jpg" /&#62;
&#60;img width="3000" height="2905" width_o="3000" height_o="2905" data-src="https://freight.cargo.site/t/original/i/2f54098daebbaabb7982aa10e8ca72119488b9b05922a888a637d43880328c0b/posters_novos_3_3000.jpg" data-mid="87201184" border="0"  src="https://freight.cargo.site/w/1000/i/2f54098daebbaabb7982aa10e8ca72119488b9b05922a888a637d43880328c0b/posters_novos_3_3000.jpg" /&#62;
&#60;img width="3000" height="3155" width_o="3000" height_o="3155" data-src="https://freight.cargo.site/t/original/i/0bed1bd301612fbd06b9b8db274c971f6dce632deabd2cfc61eb891fa2a8669e/bigking_campaignposter.jpg" data-mid="87201198" border="0"  src="https://freight.cargo.site/w/1000/i/0bed1bd301612fbd06b9b8db274c971f6dce632deabd2cfc61eb891fa2a8669e/bigking_campaignposter.jpg" /&#62;
&#60;img width="3000" height="2905" width_o="3000" height_o="2905" data-src="https://freight.cargo.site/t/original/i/9cdc1dc05162cf8aa18ee2f08387d7b3569a1709a0631eb540d02b5d01f65a8b/posters_novos_4_3000.jpg" data-mid="87201185" border="0"  src="https://freight.cargo.site/w/1000/i/9cdc1dc05162cf8aa18ee2f08387d7b3569a1709a0631eb540d02b5d01f65a8b/posters_novos_4_3000.jpg" /&#62;
&#60;img width="3000" height="2905" width_o="3000" height_o="2905" data-src="https://freight.cargo.site/t/original/i/dfbb3d3e75a15c5b38653df5fc74bc921dc633de418de90bddf7e30f23f1e2fc/posters_novos_5_3000.jpg" data-mid="87201186" border="0"  src="https://freight.cargo.site/w/1000/i/dfbb3d3e75a15c5b38653df5fc74bc921dc633de418de90bddf7e30f23f1e2fc/posters_novos_5_3000.jpg" /&#62;


AGENCY: DAVID SÃO PAULOMY ROLE: CREATIVE ART DIRECTOR
 
	NEXT→
←PREVIOUS
</description>
		
	</item>
		
		
	<item>
		<title>THE HEIST</title>
				
		<link>https://iamdiegobarboza.com/THE-HEIST</link>

		<pubDate>Wed, 12 Oct 2022 12:14:39 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/THE-HEIST</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/e5f08dae6e825eb26caa6842978b16f1bd5c6b51e05224c8f924de9fc4cef8eb/theheist_gif.gif" data-mid="155596578" border="0"  src="https://freight.cargo.site/w/1000/i/e5f08dae6e825eb26caa6842978b16f1bd5c6b51e05224c8f924de9fc4cef8eb/theheist_gif.gif" /&#62;

	
THE HEIST
→KFC THAILAND


KFC Chilli Cheese is so good, it can distract you from almost anything.


To launch it, we created a film where temptation takes over and attention slowly slips away. Better keep your eyes on the prize.


AGENCY: PUBLICIS SINGAPORE &#38;amp; THAILAND
MY ROLE: ACD / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
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	<item>
		<title>BOLDNESS FINDS A WAY</title>
				
		<link>https://iamdiegobarboza.com/BOLDNESS-FINDS-A-WAY</link>

		<pubDate>Tue, 16 Aug 2022 03:24:07 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/BOLDNESS-FINDS-A-WAY</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/c7dd54c1c386b5a35fc4270f2776193eb9f0c5f62d680c5ff98fd029fa8f4629/TIGER-CROP.gif" data-mid="150504051" border="0"  src="https://freight.cargo.site/w/1000/i/c7dd54c1c386b5a35fc4270f2776193eb9f0c5f62d680c5ff98fd029fa8f4629/TIGER-CROP.gif" /&#62;

	
BOLDNESS FINDS A WAY
→TIGER BEER


Tiger Beer’s “Boldness Finds a Way” platform celebrates Asian talents who defied expectations to achieve world-class success.


To launch it during the World Cup year, we told the story of Son Heung-min’s relentless rise from underestimated Asian kid to global football superstar.


&#60;img width="946" height="1489" width_o="946" height_o="1489" data-src="https://freight.cargo.site/t/original/i/a7671247cb38792f21db16c9d01a18a61d7d77c5b28f3b7454bdafaadbd7b3a8/pr1.jpg" data-mid="191855037" border="0"  src="https://freight.cargo.site/w/946/i/a7671247cb38792f21db16c9d01a18a61d7d77c5b28f3b7454bdafaadbd7b3a8/pr1.jpg" /&#62;
&#60;img width="946" height="1489" width_o="946" height_o="1489" data-src="https://freight.cargo.site/t/original/i/a8fb5399aabf5231f9f30e3c94c6c0ab57f0e93ade2a5157e0b8c77a91c7a897/pr3.jpg" data-mid="191855049" border="0"  src="https://freight.cargo.site/w/946/i/a8fb5399aabf5231f9f30e3c94c6c0ab57f0e93ade2a5157e0b8c77a91c7a897/pr3.jpg" /&#62;
&#60;img width="946" height="1489" width_o="946" height_o="1489" data-src="https://freight.cargo.site/t/original/i/0049ca51861c06dfa87143ed5e022eeab577a5b9df8e391ba50999eda6cf6c05/pr2.jpg" data-mid="191855649" border="0"  src="https://freight.cargo.site/w/946/i/0049ca51861c06dfa87143ed5e022eeab577a5b9df8e391ba50999eda6cf6c05/pr2.jpg" /&#62;


&#60;img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/42f5b147598c0e7ef757723b8de262c9ee672ef05cf58d38f0c6b60d279d8a9b/Boldness-Finds-A-Way.jpg" data-mid="150510261" border="0"  src="https://freight.cargo.site/w/1000/i/42f5b147598c0e7ef757723b8de262c9ee672ef05cf58d38f0c6b60d279d8a9b/Boldness-Finds-A-Way.jpg" /&#62;


&#60;img width="2615" height="2754" width_o="2615" height_o="2754" data-src="https://freight.cargo.site/t/original/i/6517f950553320ca151741da106eabfbe70c82f394096fcfb01384e75d1d5acf/TIGER_KV_Landscape_Global_Original_RGB_F_HI_1.jpg" data-mid="150510439" border="0"  src="https://freight.cargo.site/w/1000/i/6517f950553320ca151741da106eabfbe70c82f394096fcfb01384e75d1d5acf/TIGER_KV_Landscape_Global_Original_RGB_F_HI_1.jpg" /&#62;
&#60;img width="2396" height="4324" width_o="2396" height_o="4324" data-src="https://freight.cargo.site/t/original/i/aaa3431d9163bcd69f05082ac12255a35fb9b5f88bd83c8c3b9a3994dbf0c05d/TIGER_KV_Landscape_Global_Original_RGB_F_HI_4.jpg" data-mid="150510441" border="0"  src="https://freight.cargo.site/w/1000/i/aaa3431d9163bcd69f05082ac12255a35fb9b5f88bd83c8c3b9a3994dbf0c05d/TIGER_KV_Landscape_Global_Original_RGB_F_HI_4.jpg" /&#62;
&#60;img width="1685" height="2970" width_o="1685" height_o="2970" data-src="https://freight.cargo.site/t/original/i/ae3e86b371a5bdb2117818aa20e3b5baa39951aa8237220421ad991f2f41da26/TIGER_KV_Landscape_Global_Original_RGB_F_HI_5.jpg" data-mid="150510442" border="0"  src="https://freight.cargo.site/w/1000/i/ae3e86b371a5bdb2117818aa20e3b5baa39951aa8237220421ad991f2f41da26/TIGER_KV_Landscape_Global_Original_RGB_F_HI_5.jpg" /&#62;
&#60;img width="3681" height="2373" width_o="3681" height_o="2373" data-src="https://freight.cargo.site/t/original/i/23b0d4f383220fa63e857b020a2299ed8196a693919cc9e51d88bba7ae3d1024/TIGER_KV_Landscape_Global_Original_RGB_F_HI_6.jpg" data-mid="150510443" border="0"  src="https://freight.cargo.site/w/1000/i/23b0d4f383220fa63e857b020a2299ed8196a693919cc9e51d88bba7ae3d1024/TIGER_KV_Landscape_Global_Original_RGB_F_HI_6.jpg" /&#62;
&#60;img width="3074" height="2286" width_o="3074" height_o="2286" data-src="https://freight.cargo.site/t/original/i/a53920f8da023210321ac3b347ce78c735df8b288fb67b23524ac72a82bfd8f4/TIGER_KV_Landscape_Global_Original_RGB_F_HI_2.jpg" data-mid="150510440" border="0"  src="https://freight.cargo.site/w/1000/i/a53920f8da023210321ac3b347ce78c735df8b288fb67b23524ac72a82bfd8f4/TIGER_KV_Landscape_Global_Original_RGB_F_HI_2.jpg" /&#62;
&#60;img width="4463" height="2806" width_o="4463" height_o="2806" data-src="https://freight.cargo.site/t/original/i/0e558b55ab9222788a444ed9fcdd5e79c0115dc01cafab74f9edd70241b3ce5e/TIGER_KV_Landscape_Global_Original_RGB_F_HI_3.jpg" data-mid="150510468" border="0"  src="https://freight.cargo.site/w/1000/i/0e558b55ab9222788a444ed9fcdd5e79c0115dc01cafab74f9edd70241b3ce5e/TIGER_KV_Landscape_Global_Original_RGB_F_HI_3.jpg" /&#62;


&#60;img width="3673" height="2252" width_o="3673" height_o="2252" data-src="https://freight.cargo.site/t/original/i/444b7f00b89279c415e63e1642500238ce802834716a2406ad470fb9e379991a/OOH-copy.jpg" data-mid="150517976" border="0"  src="https://freight.cargo.site/w/1000/i/444b7f00b89279c415e63e1642500238ce802834716a2406ad470fb9e379991a/OOH-copy.jpg" /&#62;

AGENCY: PUBLICIS SINGAPORE
MY ROLE: ACD / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
	</item>
		
		
	<item>
		<title>OUR ROAR, OUR WAY</title>
				
		<link>https://iamdiegobarboza.com/OUR-ROAR-OUR-WAY</link>

		<pubDate>Sat, 29 Mar 2025 10:41:43 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/OUR-ROAR-OUR-WAY</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/18d449a5884c5a66ba5d3f8923c1fbc8c3297613d577a4d125b333ba57cc982c/textura.gif" data-mid="228950472" border="0"  src="https://freight.cargo.site/w/1000/i/18d449a5884c5a66ba5d3f8923c1fbc8c3297613d577a4d125b333ba57cc982c/textura.gif" /&#62;

	
OUR ROAR, OUR WAY
→TIGER BEER


Tiger has always represented the grit and spirit of Singapore beyond just beer.


Our Roar, Our Way is a tribute to the quiet confidence and everyday boldness that built the little red dot. Because Singapore roars differently — through action, not noise.


&#60;img width="946" height="1489" width_o="946" height_o="1489" data-src="https://freight.cargo.site/t/original/i/8a6c6b405ab08bc179ca1a6c17835a39b41a88d91072304b8780738adbbbed08/pr1.jpg" data-mid="228975365" border="0"  src="https://freight.cargo.site/w/946/i/8a6c6b405ab08bc179ca1a6c17835a39b41a88d91072304b8780738adbbbed08/pr1.jpg" /&#62;
&#60;img width="946" height="1489" width_o="946" height_o="1489" data-src="https://freight.cargo.site/t/original/i/630a0bac77fa783ee8858d474b8c9a533ec707cf8419574de23e93c84718b749/pr2.jpg" data-mid="228975341" border="0"  src="https://freight.cargo.site/w/946/i/630a0bac77fa783ee8858d474b8c9a533ec707cf8419574de23e93c84718b749/pr2.jpg" /&#62;
&#60;img width="946" height="1489" width_o="946" height_o="1489" data-src="https://freight.cargo.site/t/original/i/8dab800808ea594c611ad9a164bb2dfd4f6ef2694f56957bfe4b6edd6fac83cc/pr3.jpg" data-mid="228975340" border="0"  src="https://freight.cargo.site/w/946/i/8dab800808ea594c611ad9a164bb2dfd4f6ef2694f56957bfe4b6edd6fac83cc/pr3.jpg" /&#62;


AGENCY: :TEETH SINGAPORE 
MY ROLE: CREATIVE DIRECTOR / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
	</item>
		
		
	<item>
		<title>PITERA MIRACLES</title>
				
		<link>https://iamdiegobarboza.com/PITERA-MIRACLES</link>

		<pubDate>Wed, 06 Jul 2022 07:02:42 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/PITERA-MIRACLES</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/98558934a84e0bba19071c014b660caf04cf7b6fe0382e05ab8df1dc3ae0abcd/pitera_gif.gif" data-mid="147187950" border="0"  src="https://freight.cargo.site/w/1000/i/98558934a84e0bba19071c014b660caf04cf7b6fe0382e05ab8df1dc3ae0abcd/pitera_gif.gif" /&#62;

	
PITERA MIRACLES&#38;nbsp;
→SK-II


PITERA, the iconic ingredient behind SK-II Facial Treatment Essence, was discovered in a sake brewery in Japan in the 1970s.


Using the bottle silhouette as a portal into its magical universe, we created a series of films exploring the “PITERA Miracles” and addressing key consumer questions across Asia.


AGENCY: PUBLICIS SINGAPORE
MY ROLE: ACD / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
	</item>
		
		
	<item>
		<title>MADE OF MORE</title>
				
		<link>https://iamdiegobarboza.com/MADE-OF-MORE</link>

		<pubDate>Sat, 31 Oct 2020 06:50:15 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/MADE-OF-MORE</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/da326d831f70a7ce87677c2ef4c9e9acd083de38347038eedea511c1e960ab8a/Untitled7-2.gif" data-mid="105180547" border="0"  src="https://freight.cargo.site/w/1000/i/da326d831f70a7ce87677c2ef4c9e9acd083de38347038eedea511c1e960ab8a/Untitled7-2.gif" /&#62;

	
MADE OF MORE&#38;nbsp;
→GUINNESS


Singapore often celebrates only those at the very top, overlooking people quietly forging their own path.


To launch Guinness Made of More locally, we celebrated individuals driven by passion, individuality and quiet determination across the little red dot.


AGENCY: IRIS SINGAPORE
MY ROLE: CREATIVE GROUP HEAD / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
	</item>
		
		
	<item>
		<title>YEAR OF YOUR TIGER</title>
				
		<link>https://iamdiegobarboza.com/YEAR-OF-YOUR-TIGER</link>

		<pubDate>Wed, 12 Jan 2022 02:19:58 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/YEAR-OF-YOUR-TIGER</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/aa77d3921f9a13ff00af377fd666d0feead6b7b27560d75c1aa07695a514c43f/SON_2.gif" data-mid="131727778" border="0"  src="https://freight.cargo.site/w/1000/i/aa77d3921f9a13ff00af377fd666d0feead6b7b27560d75c1aa07695a514c43f/SON_2.gif" /&#62;

	
YEAR OF YOUR TIGER&#38;nbsp;
→TIGER BEER


The Year of the Tiger only comes once every 12 years, giving Tiger Beer the rare chance to own an entire year.


Led by Son Heung-min, we launched a global campaign encouraging people to uncage their boldness and make the year their own.


&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/6367eef17c0ecbacc0877da348d848d1815bfeae06001c4ea09a66072f14e17f/glitch-son-high.gif" data-mid="132304195" border="0"  src="https://freight.cargo.site/w/739/i/6367eef17c0ecbacc0877da348d848d1815bfeae06001c4ea09a66072f14e17f/glitch-son-high.gif" /&#62;


&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b92056ef3ed1c397c4ed784337f33a9812b83572e715316d949a6c75b54bbc2f/271754196_3234867100070704_5216162782854227809_n.jpeg" data-mid="130820769" border="0"  src="https://freight.cargo.site/w/1000/i/b92056ef3ed1c397c4ed784337f33a9812b83572e715316d949a6c75b54bbc2f/271754196_3234867100070704_5216162782854227809_n.jpeg" /&#62;
&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5885d9d26aa5e7f5cf02309e26263801c38296e92259437c58183a6178651684/270251565_3234867110070703_4571270152085318564_n.jpeg" data-mid="130820767" border="0"  src="https://freight.cargo.site/w/1000/i/5885d9d26aa5e7f5cf02309e26263801c38296e92259437c58183a6178651684/270251565_3234867110070703_4571270152085318564_n.jpeg" /&#62;
&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b5ec28e3ece78aba0c25f60345fe70e055fc96778ca425a2a0d89e10e86efced/270429302_3234867066737374_744298866691980409_n.jpeg" data-mid="130820918" border="0"  src="https://freight.cargo.site/w/1000/i/b5ec28e3ece78aba0c25f60345fe70e055fc96778ca425a2a0d89e10e86efced/270429302_3234867066737374_744298866691980409_n.jpeg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b0ed03defe2ebd87d75a64ff18579f26f69519443cb9b3c4cf3e117a6c34295a/___SignOffPackshot_all.gif" data-mid="130820204" border="0"  src="https://freight.cargo.site/w/1000/i/b0ed03defe2ebd87d75a64ff18579f26f69519443cb9b3c4cf3e117a6c34295a/___SignOffPackshot_all.gif" /&#62;


&#60;img width="1920" height="1165" width_o="1920" height_o="1165" data-src="https://freight.cargo.site/t/original/i/36828f518309f5d0f4f40e277c264386f9a3c9f7b79dbeb2cfd209298eb09654/Beer-Can_2022_original.jpg" data-mid="132345040" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/36828f518309f5d0f4f40e277c264386f9a3c9f7b79dbeb2cfd209298eb09654/Beer-Can_2022_original.jpg" /&#62;
&#60;img width="1920" height="1165" width_o="1920" height_o="1165" data-src="https://freight.cargo.site/t/original/i/28624433dc582976817427290683584004de4b91c6d838a72452592a6647c336/Beer-Can_2022_crystal.jpg" data-mid="132345102" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/28624433dc582976817427290683584004de4b91c6d838a72452592a6647c336/Beer-Can_2022_crystal.jpg" /&#62;


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1608ad5208e1dc3f6c0f2de5c277813af335017c536d6c9ce5addef0f98437bd/KV-copy.jpg" data-mid="129872927" border="0"  src="https://freight.cargo.site/w/1000/i/1608ad5208e1dc3f6c0f2de5c277813af335017c536d6c9ce5addef0f98437bd/KV-copy.jpg" /&#62;


&#60;img width="2863" height="1362" width_o="2863" height_o="1362" data-src="https://freight.cargo.site/t/original/i/76b5eeba1cefd79af0f5c81172bfb626e58a670fae0bc59a5aabf4c4443ca923/PostersTripaPasta1-1.png" data-mid="131666815" border="0"  src="https://freight.cargo.site/w/1000/i/76b5eeba1cefd79af0f5c81172bfb626e58a670fae0bc59a5aabf4c4443ca923/PostersTripaPasta1-1.png" /&#62;


&#60;img width="2863" height="1362" width_o="2863" height_o="1362" data-src="https://freight.cargo.site/t/original/i/95d824b513f90bb54759704130f78fec06df720e0e642d2a0a6decaa81368b46/PostersTripaPasta2.png" data-mid="131666940" border="0"  src="https://freight.cargo.site/w/1000/i/95d824b513f90bb54759704130f78fec06df720e0e642d2a0a6decaa81368b46/PostersTripaPasta2.png" /&#62;


&#60;img width="416" height="736" width_o="416" height_o="736" data-src="https://freight.cargo.site/t/original/i/b6f07c2a699e6793533cda1052bfbfd071a8c04bf1f870665d9b3bffe2f8736e/son_filter-high.gif" data-mid="131732012" border="0"  src="https://freight.cargo.site/w/416/i/b6f07c2a699e6793533cda1052bfbfd071a8c04bf1f870665d9b3bffe2f8736e/son_filter-high.gif" /&#62;
&#60;img width="3000" height="1899" width_o="3000" height_o="1899" data-src="https://freight.cargo.site/t/original/i/2aa33fe18b660cc4f3c2a68ec138380448fba5c192199de276727a3a9b960f55/thumb_3000.jpg" data-mid="131668369" border="0"  src="https://freight.cargo.site/w/1000/i/2aa33fe18b660cc4f3c2a68ec138380448fba5c192199de276727a3a9b960f55/thumb_3000.jpg" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/90dc85e61bd2fc1c59f55f4e29e19400e0d9489061a5b69a6bfed2c580b45f6d/filter_final.gif" data-mid="131730332" border="0"  src="https://freight.cargo.site/w/600/i/90dc85e61bd2fc1c59f55f4e29e19400e0d9489061a5b69a6bfed2c580b45f6d/filter_final.gif" /&#62;


&#60;img width="2560" height="1447" width_o="2560" height_o="1447" data-src="https://freight.cargo.site/t/original/i/3d691a750ec751cde78222db97bdf6126c00e3eb54b1df27f4b37a0a8eba9c3c/UrbanPoster-scaled.jpeg" data-mid="131667109" border="0"  src="https://freight.cargo.site/w/1000/i/3d691a750ec751cde78222db97bdf6126c00e3eb54b1df27f4b37a0a8eba9c3c/UrbanPoster-scaled.jpeg" /&#62;
&#60;img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/d6b0f81bb5ca06b9fbf6b6e135a76f6b5661a327dae421ea7884ac6910855a97/OOH-MRT.png" data-mid="131667611" border="0"  src="https://freight.cargo.site/w/1000/i/d6b0f81bb5ca06b9fbf6b6e135a76f6b5661a327dae421ea7884ac6910855a97/OOH-MRT.png" /&#62;


AGENCY: PUBLICIS SINGAPORE
MY ROLE: ACD / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
	</item>
		
		
	<item>
		<title>THE BREAK UP</title>
				
		<link>https://iamdiegobarboza.com/THE-BREAK-UP</link>

		<pubDate>Wed, 15 Apr 2026 07:55:30 +0000</pubDate>

		<dc:creator>DIEGO BBZ@ - CREATIVE / ART</dc:creator>

		<guid isPermaLink="true">https://iamdiegobarboza.com/THE-BREAK-UP</guid>

		<description>
&#60;img width="1920" height="710" width_o="1920" height_o="710" data-src="https://freight.cargo.site/t/original/i/c65ffcbbc50c527bd6089d5490c49ca1ecb31e64931194d0d0c1061d42a06b53/textura.gif" data-mid="247220487" border="0"  src="https://freight.cargo.site/w/1000/i/c65ffcbbc50c527bd6089d5490c49ca1ecb31e64931194d0d0c1061d42a06b53/textura.gif" /&#62;

	
THE BREAK UP
→NUTRIWELL


We’ve all been stuck in relationships that just aren’t working anymore. Too bland. No spark. No joy.


So NutriWell encouraged people to break up with boring healthy food through a campaign built around flavour, satisfaction and moving on to something better.
	

AGENCY: :TEETH SINGAPORE 
MY ROLE: CREATIVE DIRECTOR / ART DIRECTOR
NEXT→
	
←PREVIOUS</description>
		
	</item>
		
	</channel>
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